The $100M Blueprint: How Peterman Brothers Thrived Without Private Equity Backing – Chad Peterman

Peterman Brothers grew from $10M in 2015 to about $115M and 650+ employees without taking private equity.

Small, personal culture moves scale: Chad writes thank-you cards every morning to stay connected to his people.

Flatten the org chart for culture, no one's job is more important, and taking care of the customer is a chain of interconnected roles.

Narrowing focus to 100% residential service (split-system HVAC, plumbing, electrical) made training technicians and scaling dramatically easier.

Use data to distinguish profitable work from busy work; at scale there's no time for work that doesn't make money.

Finding the company's identity got everyone 'rowing the boat in the same direction' and unlocked powerful growth.

New-construction cash flow funded early growth, but phasing it out to protect culture was the right long-term move.

Technology and systems let them run 500-600 calls a day and book about 30% of calls with no human interaction.