Contractor Showcase: Hunter Ballew & Team At Cornerstone Construction – More Than A Roofing Company

Cornerstone scaled from a startup in 2017 to ~$12M in three years - Hunter reverse-engineers goals (roughly 1,000 contracts to hit $10M) and now aims for $100M via branches and acquisition.

Keep your QC/issues board front and center on the wall, not hidden - visible problems get resolved faster, which protects cash flow and collections.

Use a strict, standardized insurance process: no job gets approved without all five items - signed contracts, 50+ photos, an EagleView, an ACV check, and a scope.

Even fast-growing roofing companies benefit from a real CFO to shorten the payment cycle, tighten collections, and manage heavy upfront costs against back-end pay.

Soften collections with a friendly cover letter (family photo + mission) before any lien letter - it improved on-time payment and even recovered debt from 2019.

Culture is a competitive advantage: a gym, nice facilities, and a family atmosphere make people proud to show up, and happy teams treat customers better.

Give back intentionally - Cornerstone Kids donates a percentage of every dollar and funded 12 proms (~$40K) during COVID; doing good also earns customer goodwill and returns.

The real product isn't roofs - it's opportunity: recruit hard-working blue-collar people and give them training and tools so $25-30K earners can become six-figure closers.

Build systems and processes to protect the company, the sales rep, and the customer, but don't sacrifice culture to 'go corporate' on the way to scale.