2388 5 Ways To Get Net Profits to 15% FINAL

You don't have a lead problem, you have a math problem: raising a $10,000 job to $11,200 while nudging costs up modestly turns a 10% net into 15% — an extra $700/job that at 100 jobs a month is $840,000 more per year.

Raise your prices first (your most important marketing tool is your calculator); do it gradually over one or two years and reinvest some of the gain into 'awesomeness' and more marketing at-bats.

Push for higher-end work with better margin — fiberglass over vinyl windows, James Hardie siding, $250k decks — not charging more for the same cheap job, but going after customers who want and will pay for quality.

Ruthlessly cut crap expenses quarterly: one $50M client paid $10k/month for dumpster hauling that cost $500 to do themselves — $114k/year, and at a 10x earnings multiple that's $1M of company valuation.

Engineer repeat and referral (usually under 5%, should be 10-20%) via a three-part system: the foundation (a great job experience), the engine (a brand ambassador program), and the amplifier (constant contact by mail/email/text).

Invest in farming — TV, radio, OTT, SEO, organic/branding social — which builds familiarity so you're known before you're needed; it rewards commitment not impatience and makes all your direct-response convert better.

Bonus lever, financing: it's a price-support system, not an affordability tool — raise prices to cover the cost, and it reliably lifts average sale and close rates for a triple win.