How Contractors Scale Profitably with Meta Ads Featuring Keagan O’Connell

📅 March 23, 2026 ⏱️ 1:23:58 🎤 Dominic Caminata, Keagan O’Connell

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0:00

Introduction

Dominic Caminata introduces the podcast and guest Keagan O’Connell.
2:56

Keagan's Journey

Keagan shares his journey from dishwashing to founding a marketing agency.
6:46

Importance of Responsibility

Discussing the importance of taking responsibility in business.
19:14

Meta Ads Strategy

Exploring effective strategies for using Meta Ads in contracting.
29:42

Creative Content

Why creative content is crucial for ad success.
42:07

Partnerships vs. Volume

The benefits of deep partnerships over high-volume models.
53:44

Cost of Marketing

Understanding and optimizing the cost of marketing.
1:04:26

Future of Meta Ads

Upcoming changes in Meta Ads and how to adapt.
1:19:05

Conclusion

Final thoughts and takeaways from the discussion.

Speakers

Dominic Caminata

Host — Grosso University

Keagan O’Connell

Founder & CEO, Lightningrowth Marketing

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Understanding the true cost of marketing is crucial for profitability.

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Creative content is more important than budget in ad campaigns.

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Successful scaling requires data-driven systems, not guesswork.

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Deeper partnerships can significantly enhance marketing results.

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Talking to real customers can transform your advertising approach.

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Upcoming changes in Meta Ads require staying informed to stay competitive.

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Avoid common marketing mistakes to improve ROI.

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