EP 35 – Social Media Strategy for Hardscapers

Prioritize a strong online presence: Even with high demand, customers will Google you. An outdated or absent social media profile can raise doubts about your business.

Speak to your target audience: Avoid creating content solely for industry peers. Instead, showcase the 'dreams' you're building (e.g., beautiful patios, entertaining spaces) to appeal to homeowners.

Invest in quality visuals: Get professional photography of your completed projects, ideally a year after completion to capture mature landscapes and client-added decor. This creates a powerful portfolio.

Focus your platform efforts: Instead of trying to be everywhere, master one or two social media platforms (e.g., Instagram and Facebook). Consistency in posting (3-4 times a week) and engaging with comments is key for algorithm success.

Utilize LinkedIn: Leverage LinkedIn to establish professional credibility and reach potential clients who are looking for reputable businesses. Posting landscape projects on this platform can help you stand out.

Build an owned audience with email marketing: Don't rely solely on social media followers. Collect email addresses through lead magnets or past client interactions to build a direct communication channel and maintain control over your audience.

Repurpose content strategically: Develop core content pieces (e.g., 5 blog articles) and break them down into multiple social media posts. Each post should have a headline, description, and a clear call to action (e.g., 'DM us for a quote', 'Ask a question in the comments').