Growing With Core Values | Hardscape Growth EP45

📅 June 6, 2022 ⏱️ 48:15 🎤 Alex Cadieux, Brad Stephenson, Phil

Chapters

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0:00

Introduction & Guests

Host Alex Cadieux introduces Brad and Phil from Newcastle Lawn and Landscaping, discussing their background and the episode's focus on company culture and growth.
0:00

Brad's Journey to Ownership

Brad shares his journey from a labor position to 50% owner at Newcastle, highlighting his passion for supporting and developing his team.
0:02

Phil's Design Transition

Phil discusses his transition from construction supervisor to hardscape designer, illustrating the company's commitment to employee growth and utilizing individual passions.
0:06

Passion for People

Brad emphasizes his primary passion is for people development rather than landscaping, driven by his personal history and desire to help others succeed.
0:13

Core Values & Culture Club

The discussion delves into Newcastle's core values—care, determined to improve, and good attitude—and how they are integrated through a 'Culture Club' and DISC analysis.
0:22

Impact of 'Traction' & 'Extreme Ownership'

Brad and Phil explain how reading 'Traction' and 'Extreme Ownership' helped reshape their company culture, particularly in identifying 'right person, wrong seat' situations and implementing effective meeting structures.
0:27

Overcoming the 2018 Crisis

They recount how a major crisis in 2018, involving a significant loss of staff, highlighted the importance of their core values and led to the formalization of their EOS (Entrepreneurial Operating System) system.
0:32

Value of Non-Production Time

Brad challenges the traditional view of non-production time, stressing the critical role of administrative and support staff in facilitating growth and allowing owners to focus on higher-value tasks.
0:35

Marketing & Recruitment Strategy

Phil explains how their marketing strategy is evolving to appeal to both future clients and potential employees by showcasing their team, culture, and community involvement.
0:40

Key Takeaways & Book Recommendations

Alex summarizes the episode's key takeaways, including the importance of profiling, structured meetings, and the recommended books, with Brad adding a bonus recommendation.

Speakers

Alex Cadieux

Host — Tacklebock

Brad Stephenson

Owner at Newcastle Lawn and Landscaping

Phil

Designer at Newcastle Lawn and Landscaping

Key Takeaways

✦

Prioritize people development and growth within your company; it fosters loyalty and unlocks potential from within your team.

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Implement a structured approach to understanding your team, such as the DISC profile, to ensure the 'right people are in the right seats' for optimal performance.

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Adopt systematic business frameworks like the Entrepreneurial Operating System (EOS) to streamline operations, improve communication, and effectively address issues.

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Embrace challenges as opportunities for growth; crises can force necessary changes that lead to long-term success.

✦

Value and invest in non-production roles, such as administrative staff, as they free up high-value personnel and contribute significantly to overall company growth.

✦

Network with other businesses and seek mentors; learning from diverse industries can accelerate your company's development.

✦

Align your marketing efforts to reflect your company's core values and culture, appealing to both future clients and potential employees who want to be part of something meaningful.

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← Don’t Just Hire People, Keep Them | Hardscape Growth EP46

Navigating your business through a changing economy | Hardscape Growth EP44 →