BOLD Lighting, a new face and design with new possibilities

📅 February 20, 2024 ⏱️ 47:25 🎤 Alex Cadieux, Lee Beer

Chapters

Click to jump to section

0:46

Hardscaper Showcase Events

Lee Beer discusses the impact of the Hardscaper Showcase events on his business and how they help contractors grow.
4:17

Bridging Contractor and Rep

Lee explains his transition from a contractor to a sales representative and the unique perspective it offers.
10:11

Value of Networking

Lee emphasizes the importance of networking at industry events for business growth and knowledge exchange.
18:55

Nashville Project Lighting

Discussion on a Nashville project highlighting the diverse lighting effects and fixtures from Bold Lighting.
23:43

Selling Lighting Effectively

Tips on how contractors can effectively sell lighting packages, from basic to advanced smart lighting systems.
34:55

Typical Lighting Package Value

Insights into the average cost and components of a lighting package in a typical backyard project.
46:35

Introducing Bold Lighting

Lee introduces the new Bold Lighting brand, focusing on its North American roots, innovative features, and quality.
48:10

Cobra Connector Innovation

Detailing the new Cobra connector with an indicator light, designed for easier and more efficient lighting installations.
59:34

The Bold Bar and VA Calculation

Explanation of The Bold Bar for simplified wiring and the new VA calculation method for transformers.
1:06:02

Bold Lighting Quality & Future

Discussion on Bold Lighting's commitment to high IP ratings, consistent color temperature, and future product developments.

Speakers

Alex Cadieux

Host — Tecol Block

Lee Beer

Bold lighting

Key Takeaways

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Attend Hardscaper Showcase events to network, learn new techniques, and discover cutting-edge products for efficiency and differentiation.

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Bring your team to industry shows to decentralize command, ensure consistent execution, and collectively absorb more valuable information.

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Utilize design software with IES files to visually present lighting options to clients, helping them visualize and commit to lighting packages.

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Always include at least some basic safety lighting in every project estimate, even if clients initially resist, to ensure future upsell opportunities.

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Offer advanced smart lighting systems with dimmable, color-changing, and zoned fixtures to create layered ambiance and unique outdoor living experiences.

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Familiarize yourself with Bold Lighting's innovative Cobra connector and Bold Bar to streamline installation, reduce potential failures, and save time on job sites.

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Understand the VA calculation for transformers to accurately size lighting systems and leverage Bold Lighting's resources for precise planning and installation.

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