Bill Conlon
Power100 Contributor

Bill
Conlon

Vice President of Sales, US, Westlake Royal Building Products

This expansion not only enhances our distribution capabilities — it strengthens relationships that drive the entire industry forward.
LinkedIn Profile
2000Years in Industry
NationalMarkets Served
2017VP Tenure Start
★ CONTRIBUTORPower100 Verified
About

Why Bill Conlon
Stands Out

Bill Conlon is the Vice President of US Sales for Siding and Trim at Westlake Royal Building Products, a Westlake Company, where he has built a distinguished career spanning more than two decades with the same organization. He joined in 2000 as a Vipco Territory Manager covering New England and steadily ascended through roles including Regional Sales Manager, National Sales Manager, East Divisional Sales Manager, and Director of Sales before being appointed VP of US Sales in May 2017. Throughout his tenure, he has been a driving force behind major distribution partnerships, including expanded agreements with Boise Cascade and Lumberman's Wholesale. Known for his deep relationships across the building products channel and his ability to align manufacturer, distributor, and contractor interests, Conlon has become one of the most recognized sales leaders in the exterior building products space. He has been featured in Power100 PowerChats and cited across industry trade publications including LBM Journal and Roofing Contractor.
Key Credentials
  • VP of US Sales, Siding & Trim — Westlake Royal Building Products (2017–Present)
  • Director of Sales — Royal Building Products (2011–2017)
  • East Divisional Sales Manager, Exterior Portfolio — Florida to Toronto (2006–2016)
  • National Sales Manager, Bella Stone Exterior Portfolio — Continental US (2004–2005)
  • Business Administration & Management — University of Massachusetts Lowell
  • 25+ years in building products sales leadership
Expertise Ratings

Domain
Mastery
Scores

Power100's evaluation of Bill Conlon's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.

Sales Leadership 9.7/10
Distribution Channel Strategy 9.5/10
Building Products Expertise 9.4/10
Strategic Partnership Development 9.3/10
National Account Management 9.2/10
Team & Organizational Growth 9/10
Episode Appearances

Watch &
Listen

PowerChat

Leadership Lessons and a Heartfelt Message to Paul Burleson | Bill Conlon
Industry Recognition

Achievements &
Milestones

🎙️

Featured in Power100 PowerChat Series

📰

Quoted in LBM Journal on Westlake Royal distribution expansion

📰

Quoted in Roofing Contractor on SBP Brands partnership

🤝

Key leader in Westlake Royal & Boise Cascade partnership expansion

🌐

Speaker at ABC Supply College of Knowledge, Cincinnati, OH

🏢

25+ year career progression from territory manager to VP at single organization

Power100 Contributions
Exterior Building Products Sales National Distribution Strategy Channel Partnership Development Sales Team Leadership Market Planning & Forecasting Manufacturer-Distributor Relationships
What Bill Conlon Brings to the Table

Bill Conlon brings specialized knowledge across these domains, backed by real-world results and industry recognition.

The Organization
Westlake Royal Building Products
Westlake Royal Building Products, a division of Westlake Corporation, is a leading manufacturer of exterior building products including siding, trim, roofing, and stone veneer. The company serves a national footprint through an extensive network of distributors, dealers, and building supply retailers. With a broad portfolio of trusted brands, Westlake Royal Building Products supports contractors, remodelers, and homebuilders across the United States and Canada.
Power100 Contributors

Watch their work.

Bill Conlon shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.

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