Inner Circle
Join Inner CircleJoin
← Back to Library
Content

She Left the Corportate World & Started a Lawn Care Business!

📅 June 29, 2026 ⏱️ 57:52 🎤 Greg, Courtney Olsen, Evan

Chapters

Click to jump to section

  • 0:00
    Introduction to Courtney Olsen
    The hosts introduce Courtney Olsen, a guest from Melbourne, Australia, discussing the time difference and her location in the future.
  • 0:58
    Winter Season in Australia
    Courtney explains that it's currently winter in Melbourne, describing the weather conditions and how it affects grass growth and mowing frequency.
  • 1:42
    Grass Types in Australia vs. US
    A discussion on different grass types, including Buffalo, Fescue, and Couch in Australia, compared to Kentucky Bluegrass and Fescue in the US.
  • 3:09
    From Corporate to Lawn Care
    Courtney recounts her 20 years in retail and office jobs, and her spontaneous decision to quit and start her own lawn care business for mental well-being.
  • 3:28
    Lawn Sizes and Equipment
    Courtney talks about the prevalence of small lawn sizes in Melbourne, her use of a Honda push mower, and not owning a ride-on mower.
  • 3:55
    Pricing and Knowing Your Worth
    She discusses pricing strategies, the challenge of competitive low-ballers, and the importance of knowing one's worth in the business.
  • 4:20
    Branding and Vehicle Choice
    Courtney highlights the importance of branding, showcasing her Mercedes-Benz Vito van, and the practical reasons for choosing a van over a trailer.
  • 5:05
    Dealing with Weeds and Wildlife
    A conversation about weeding, weed barriers, and encountering different animals, including kangaroos and their droppings, during lawn care.
  • 6:12
    Client Acquisition and Business Growth
    Courtney explains that her business primarily grows through word-of-mouth, social media, and community recommendations, focusing on organic growth.
  • 7:45
    Women in the Lawn Care Industry
    Courtney shares her experiences as a woman in the male-dominated lawn care industry, receiving positive feedback and sometimes curious looks.

Speakers

G
Greg
Host
C
Courtney Olsen
Courtney's Mowing
E
Evan
Host

Key Takeaways

✦

Prioritize mental health and fulfillment; if your current job isn't serving you, consider a bold change like starting your own business.

✦

Invest in quality, durable equipment from the outset; it pays off in the long run through reliability and longevity.

✦

Know your worth and charge accordingly; don't underprice your services to compete with hobbyists, as it's unsustainable for a professional business.

✦

Leverage organic marketing like word-of-mouth and local community groups; quality work is the best advertisement and can significantly reduce marketing costs.

✦

Optimize your workflow and consider tools that reduce physical strain, such as a well-designed vehicle for transporting equipment, to prevent injuries.

✦

Offer one-off jobs as a strategic entry point; they can often convert into recurring clients if you consistently exceed expectations.

✦

Utilize CRM software for invoicing and client management to streamline operations, even if starting with free options like Yardbook, to save time as your business grows.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io