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Michelle Cooke Heritage Pro Service Program: Rebates, Training & the Future of Pool Pros

πŸ“… March 1, 2026 ⏱️ 2:08:23 🎀 Edgar De Jesus, John JJ Flawless, Zack the pool boy Nicholas, Michelle Cooke

Chapters

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  • 1:33
    Introducing Michelle Cook
    The hosts introduce Michelle Cook and start with a fun 'four truths and a lie' game to get to know her.
  • 2:38
    Heritage Culture & Values
    Michelle discusses Heritage Pool Supply Group's unique customer-first culture and commitment to supporting pool professionals at all levels.
  • 5:17
    Heritage Pro Service Program
    Michelle explains the relaunch of the Heritage Pro Service Program (formerly PoolTech), designed to provide rebates and support for smaller service professionals.
  • 7:52
    Program Benefits & Mechanics
    The discussion covers how pool pros can enroll, the tiered rebate structure, the new monthly debit card payouts, and the program's online transparency.
  • 13:31
    Education & Professionalism
    Michelle highlights the crucial role of education in the program, including Pro Talks, certifications, and the impact on professional growth and business development.
  • 15:50
    Heritage Pro Service Academy
    The hosts announce the partnership with Heritage to launch the Pro Service Academy, offering structured, track-based education and hands-on training to members.

Speakers

E
Edgar De Jesus
Host
J
John JJ Flawless
Host
Z
Zack the pool boy Nicholas
Host
M
Michelle Cooke

Key Takeaways

✦

Enroll in the Heritage Pro Service Program: It's free to join and offers tiered rebates on products you're likely already buying, paid monthly via a debit card, directly impacting your cash flow and bottom line.

✦

Utilize the program's transparency: Leverage the online portal to track your purchases, monitor your tier progression, and identify products eligible for rebates to optimize your buying strategy.

✦

Take advantage of free education: Access the Heritage Pro Service Academy and Pro Talks for valuable training, certifications, and CUs for both yourself and your employees, significantly reducing professional development costs.

✦

Focus on business and leadership tracks: The academy offers structured learning paths beyond just technical skills, covering business metrics, financial management, pricing, and leadership development to help scale your company.

✦

Engage with participating vendors: Recognize and support the vendors who participate in the rebate program, as they are directly contributing to your professional growth and financial benefits.

✦

Network and collaborate: The program fosters a community, offering opportunities to connect with other service professionals and industry experts, combating the isolation often experienced by sole proprietors.

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