E-291 Pool Nation Podcast Michelle Cooke & Heritage Pro Service: The Program Changing the Pool Indus

📅 March 9, 2026 ⏱️ 2:08:40 🎤 Edgar De Jesus, John JJ Flawless, Zack the Bull Boy Nicholas, Michelle Cook, Spider

Chapters

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0:00

Introduction & Guests

Edgar De Jesus and co-hosts introduce Michelle Cook and the topic of Heritage Pro Service, highlighting the show's focus on pool industry trends and training.
1:33

Michelle Cook's Background

Michelle shares a fun 'four truths and a lie' game, revealing her past as a D1 athlete at LSU and her entry into the pool industry through retail distribution.
3:04

Heritage Culture & Values

The hosts and Michelle discuss Heritage Pool Supply Group's unique customer-first culture, commitment to giving back, and exceptional customer service from all levels.
5:05

Heritage Pro Service Program

Michelle details the Heritage Pro Service program, its evolution from 'Pooltech,' and its focus on supporting small to medium-sized pool service professionals with rebates and benefits.
7:52

Program Mechanics & Benefits

Michelle explains how the program works, including monthly payouts, tiered rewards, and online transparency for tracking progress, emphasizing its ease of use for pool pros.
11:20

Education & Professional Development

The discussion shifts to the program's crucial education component, featuring 'Pro Talk' sessions and the Heritage Pros Academy, offering comprehensive training and certification for members and their employees.
15:51

Heritage Pros Academy Details

Edgar outlines the structure of the Heritage Pros Academy, including track-based learning and hands-on workshops, designed to guide pool pros through various stages of business growth and leadership.
18:29

Call to Action & Future Vision

The hosts encourage listeners to join the program, discuss a charity skydiving idea, and reiterate Heritage's commitment to bettering the industry through support and education.

Speakers

Edgar De Jesus

Host

John JJ Flawless

Host

Zack the Bull Boy Nicholas

Host

Michelle Cook

Spider

Key Takeaways

✦

Enroll in the Heritage Pro Service Program for free: It offers loyalty rewards and educational benefits without any cost to join, directly supporting your bottom line.

✦

Utilize monthly loyalty payouts: Take advantage of the new monthly debit card payouts to improve cash flow and manage expenses, especially during seasonal highs or unexpected repairs.

✦

Leverage program transparency: Use the Heritage Pool Plus online platform to track purchases, monitor reward tiers, and identify eligible products to maximize your benefits.

✦

Access free education and training: Encourage your employees to utilize the Heritage Pros Academy for certifications and skill development, covering topics from water chemistry to business management, at no extra cost.

✦

Prioritize strategic vendor partnerships: Focus on purchasing from vendors participating in the Heritage Pro Service program, as they are actively investing in the success and professional development of pool pros.

✦

Plan for business growth with structured education: Engage with the track-based learning paths in the Heritage Pros Academy to develop skills in business metrics, leadership, operational efficiency, and scaling strategies.

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