E-297 Pool Nation Podcast – Why Pool Filtration Is Broken (And How It’s Being Reinvented) | Featurin

📅 April 20, 2026 ⏱️ 1:34:31 🎤 Edgar de Jesus, John JJ Flawless, Zach the pool boy Nicholas, Jose Perez

Chapters

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0:00

Introducing Encore Filtration

The hosts introduce Jose Perez from Encore Filtration, setting the stage to discuss filtration's importance and industry innovation.
0:11

Jose's Entrepreneurial Journey

Jose shares his background in air filtration, the leap of faith he took to start Encore Filtration, and his initial focus on custom, affordable products.
0:20

Entering the Pool Industry

Jose explains his decision to enter the pool industry, identifying opportunities for innovation and a strong desire to serve and protect the trade professionals from online competition.
0:30

Innovating Beyond the Product

Jose discusses Encore's 'Fit Kit' program, an example of innovating beyond just the filter cartridge by including essential O-rings, lube, and wipes to simplify the service professional's job.
0:36

Moral Approach to Business

Jose emphasizes Encore's moral stance on serving the trade exclusively, recounting a story about resisting temptation during COVID to prioritize long-term customer relationships over short-term profits.
0:47

The Human Element in Business

Jose, Edgar, and John discuss the importance of human interaction, empathy, and making exceptions in business to build strong, lasting relationships with customers.
0:57

Innovation and Customer Focus

The discussion highlights Encore's dedication to innovation, not just in products but also in customer relationships, contrasting this with the industry's often stagnant approach.
1:07

Future Technology Center

Jose unveils plans for a technology center, aiming to provide fact-based data on filter performance, push industry standards, and offer solutions that genuinely benefit field professionals.

Speakers

Edgar de Jesus

Host

John JJ Flawless

Host

Zach the pool boy Nicholas

Host

Jose Perez

Founder President of Encore Filtration

Key Takeaways

✦

Prioritize supporting trade professionals by ensuring products are not easily accessible or cheaper through online retailers, fostering loyalty and fair competition.

✦

Actively listen to customer feedback and challenges in the field to identify opportunities for practical innovations that simplify their work and improve efficiency.

✦

Develop 'bolt-on' solutions, like the 'Fit Kit,' that complement core products and address common pain points, adding value beyond the primary product itself.

✦

Maintain a strong moral compass in business decisions, prioritizing long-term customer relationships and industry betterment over short-term financial gains.

✦

Invest in R&D and technology centers to provide fact-based product data and push industry standards, offering verifiable proof of product performance to customers.

✦

Challenge the status quo and complacency in the industry by continuously seeking new ways to innovate, whether in products, processes, or customer service, to drive overall improvement.

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