Getting Found in the Era of AI

Prioritize organic search (SEO) over paid ads for long-term brand building, as organic results consistently yield higher click-through rates and build greater trust.

Invest in creating valuable content on your website, like blog posts, that address common client questions and concerns. This content builds your brand and can be repurposed for other marketing efforts.

Ensure your online presence is diversified beyond just your website. Actively maintain profiles on platforms like Houzz, Yelp, Angie's List, and even social media to maximize citations and discoverability by AI.

Optimize your website's content and structure for AI by using conversational language, framing headings as questions, and ensuring important pages are easily accessible (few clicks from homepage).

Provide concrete, tangible examples and 'mechanisms' of your processes on your website. Instead of saying 'we have great communication,' explain *how* (e.g., 'client portal with daily logs').

Focus on getting highly-rated Google Business Profile reviews, as Google remains the dominant force in local search, even with AI advancements. House is also a strong secondary platform.

Understand that AI search aims to provide tailored answers, so make sure your website clearly articulates your specializations, process, and how you address specific client needs (e.g., family-friendly remodelers mentioning dust protection).