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How to Get Cited by ChatGPT, Gemini & Claude in 90 Days

πŸ“… May 27, 2026 ⏱️ 1:21:29 🎀 Logan Shinholser, Patrick Scully

Chapters

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  • 0:00
    AI Citation Plan Intro
    The episode introduces a 90-day action plan for contractors to be cited by AI, with an emphasis on beginner-friendly explanations.
  • 0:28
    What AI Citation Means
    Patrick defines 'cited' in AI search, differentiating between informational searches for answers and local searches for services, and how a business can appear in both.
  • 7:05
    Importance of Content Depth
    The discussion highlights how in-depth content, even on niche topics, contributes to topical authority and highly qualified leads in AI search.
  • 17:36
    90-Day Foundation for AI
    Patrick explains the foundational requirements for a business to realistically achieve AI citation within 90 days, focusing on website presence and online history.
  • 26:27
    Trust Factor in AI Search
    The speakers delve into how AI builds trust beyond traditional SEO metrics, emphasizing authentic and comprehensive information across various online platforms.
  • 40:04
    First 30 Days: Baseline Audit
    The first 30 days involve auditing what AI knows about your business with and without web search capabilities, and understanding personalization in search results.
  • 50:20
    Days 31-60: Content & Data
    This segment focuses on creating structured, specific content, including detailed service pages and project pages, and the importance of recording customer interactions for FAQs.
  • 1:05:30
    Days 61-90: Amplification & Outreach
    The final 30 days concentrate on amplifying online presence through reviews on multiple platforms, engaging in community forums, and joining industry associations.
  • 1:14:03
    The Client Brain Concept
    Logan and Patrick explain the 'Client Brain' as an internal system for CGN to gather and process client data, enabling AI to generate highly relevant content and strategies.

Speakers

L
Logan Shinholser
Host
P
Patrick Scully
in-house SEO expert

Key Takeaways

✦

Conduct an initial AI visibility audit: Ask ChatGPT, Gemini, or Claude 'What do you know about my business?' with and without web search enabled to understand your current digital footprint and identify gaps.

✦

Prioritize in-depth service pages: Ensure your website has detailed service pages that answer common homeowner questions about specific services, outlining processes, pricing structures, and unique selling propositions, complementing project-specific content.

✦

Capture first-party data: Record sales calls and client interactions to identify frequently asked questions (FAQs) and common concerns. Use this invaluable information to create targeted blog posts, website content, and FAQs that directly address your ideal client's needs.

✦

Leverage YouTube: Start or enhance your YouTube channel with videos explaining projects and answering questions. AI models can scrape transcripts, leading users directly to specific answers within your videos, boosting visibility.

✦

Amplify across platforms: Once your core website and Google Business Profile are strong, expand your presence by encouraging reviews on platforms like Houzz and Angie's List, engaging in relevant online communities (e.g., Reddit, Quora), and joining industry associations like NARI or local Chambers of Commerce.

✦

Embrace content quality over keyword quantity: Focus on creating unique, helpful, and comprehensive content that genuinely answers user questions and demonstrates expertise, rather than solely chasing high-volume keywords. This approach aligns better with AI's preference for authoritative, trustworthy sources.

✦

Track progress: After 90 days, re-run your initial AI visibility audit. Compare the results to see if your efforts have led to increased accuracy, deeper knowledge, and more recommendations of your company by AI models.

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